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Principles of Marketing

Principles of Marketing

20%


Κωδικός:
9780273742975
Κατασκευαστής: PEARSON

Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace. Need extra support? This product is the book alone, and does NOT come with access to MyMarketingLab. This title can be supported by MyMarketingLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course. You can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyMarketingLab: Principles of Marketing with MyMarketingLab access card 6e (ISBN 9780273743194). Alternatively, buy access to MyMarketingLab and the eText – an online version of the book - online at www.mymarketinglab.com. For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator

Τιμή: 70,97 € 56,78 €

Ποσότητα:    
 
Κατόπιν Παραγγελίας
ΚΑΛΑΘΙ ΑΓΟΡΩΝ
  Άδειο Καλάθι
ΒΟΗΘΕΙΑ
 Όροι Χρήσης
 Τρόποι Πληρωμής
 Πολιτική Επιστροφών
 Τρόποι Παράδοσης
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